SDHC Raises $5,000 on Statewide Day of Giving
Jerry and Mary Fiedler of Brookings were the first of 24 donors to visit the SDHC office on the South Dakota Day of Giving, Nov. 27. SDHC gave them coffee, refreshments, and books and prizes.
Total of 51 Donors Contribute on Nov. 27 to Humanities in South Dakota
By Ryan Woodard
Tuesday, Nov. 27 was truly a day #forsouthdakota.
SDHC raised more than $5,170 during the first-ever statewide Day of Giving. Donors embodied the hashtag created by South Dakota Gives, showing they are for both the South Dakota Humanities Council and the state of South Dakota by donating in-person, online and by mail. Because SDHC is a statewide organization, the money received during the statewide fundraising effort will benefit everyone in South Dakota.
Support All Day Long
On Tuesday, donors showed support from start to finish for the nearly 400 organizations in South Dakota that took part in the effort, including 24 that were part of a group called #BrookingsGives. SDHC joined the local and statewide movements to bolster support for our organization heading into 2019.
Twenty four people stopped by to donate, win a prize after spinning our prize wheel and select a book from SDHC's "Giving Shelf." Donors also enjoyed coffee, muffins, office tours and camaraderie with SDHC staff members who created the Giving Shelf and provided a warm welcome. Another 22 people donated online, while five mailed checks.
Generous Donors in Brookings and Beyond
"As always, we were grateful for the generosity of people in Brookings and around the state who gave during this statewide fundraising effort," said SDHC executive director Sherry DeBoer. "One of our long-term goals has been increased visibility in the community, and trying new strategies paid off."
The visitors received plenty of "thank you's" after dropping checks in the donation box, and those who donated online or by mail will receive SDHC's gratitude as well. As the only statewide organization whose sole purpose is to provide humanities programming to South Dakotans, SDHC will use Day of Giving funds to support events and activities like the South Dakota Festival of Books, Speakers' Bureau and much more.
(Click to Play) SDHC Center for the Book Director Jennifer Widman provides a status update for donations on Nov. 27, the South Dakota Day of Giving. SDHC raised $5,170 during the statewide event, which featured more than 400 organizations. This social media post was one of many used by SDHC to promote the Day of Giving, which was created by a newly-formed organization called South Dakota Gives.
How Did We Do It?
A few months ago, SDHC was notified of the opportunities associated with the newly-created South Dakota Gives organization. SDHC staff members attended planning meetings and followed the SD Gives blueprint, which included a comprehensive and cohesive social media campaign designed to unify organizations around the state. Hashtags like #forsouthdakota and #southdakotagives flooded social media for the next several weeks as various non-profits joined.
SDHC also joined 23 other organizations in the #BrookingsGives movement, which provided an opportunity to meet and strategize with other local non-profits. #BrookingsGives campaign efforts were bolstered by a 1-1 matching opportunity from Larson Family Foundation. The foundation matched gifts from any Brookings County resident received online, in person on the Day of Giving or postmarked Nov. 27.
"The deep and constant generosity of Larson Family Foundation in Brookings is recognized by all non-profits statewide, but especially in Brookings where they are located, and they did it again with this much-appreciated act of philanthropy," DeBoer said.
SDHC administrative assistant Carolyn Speakman (left) and Center for the Book Director Jennifer Widman pose for a #ForSouthDakotaTired social media post to promote the South Dakota Day of Giving.
Overwhelmed by Support
South Dakota's first-ever statewide Day of Giving coincided with the national Giving Tuesday movement that began in 2012 as a way to promote giving rather than receiving during a holiday season besieged with Cyber Monday/Black Friday sales. SDHC was pleased with the results.
"It offered us an opportunity to network with other non-profits and push our social media strategy, along with welcoming 24 community members and engaging in conversation," DeBoer said.
SDHC thanks the many donors who donated in-person, by mail and online on #GivingTuesday2018 and to South Dakota Gives for organizing this effort!
SDHC used special hashtags and other social media strategies to promote the statewide Day of Giving.
Add to End of Year Fundraising Push by Donating Today
If you didn't have a chance to donate on the official "Day of Giving," you can still help SDHC raise money for programming in 2019 by giving today, either in person or by mail (1215 Trail Ridge Road, Suite A, Brookings, SD 57006) or donate online by clicking the button below.